John Tepe is Not Your Typical Life Coach...
Who Is John Tepe?
The Science and Strategy Behind My Approach
Success isn’t just about skill—it’s about mindset. I help professionals, executives, and high-achievers rewire limiting beliefs, master thought patterns, and unlock their full potential through neuroscience-based, results-driven coaching and therapy.
Unlike traditional approaches, my high-performance mindset intensives deliver fast, measurable breakthroughs—so you can transform the way you think, lead, and perform without spending months in surface-level sessions.
Whether you’re navigating a career transition, stepping into a leadership role, or managing a high-pressure environment, I offer practical, science-backed strategies to keep you focused, resilient, and in control.
The Difference: A Neuroscience-Backed, Transformational Approach
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The Journey
John’s path into high-performance coaching and neuroscience-based therapy began in diverse—and sometimes unexpected—places, shaped by deep academic inquiry and lived experience.
John vs. Life Coaches
My approach goes beyond traditional life coaching. I combine neuroscience, advanced NLP, and therapeutic strategy to create deep, measurable change that most life coaches simply aren’t trained to deliver.
Credentials & Experience
John’s diverse academic and professional background—spanning neuroscience, psychotherapy, NLP, and education—makes him uniquely qualified to support high-achieving clients from all walks of life.
The science of high-performance
Why My Approach is Different
Traditional coaching and therapy often rely on passive self-reflection and long-term weekly sessions. My approach is different—intensive, strategic, and results-driven. It’s designed to create faster, more sustainable breakthroughs by working with both the conscious and subconscious mind.
A Fusion of Science & Holistic Strategy
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Clients benefit from a blend of applied neuroscience, advanced NLP techniques, behavior mapping, and mindfulness-based cognitive training.
An Intensive, High-Impact Experience
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My 120-minute deep-dive sessions allow for meaningful, transformational work—accomplishing in one session what often takes months elsewhere.
A Results-Driven Framework
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Every session is structured for clarity, momentum, and progress. We focus on actionable strategies, measurable outcomes, and long-term change.
Who I Work With
If you’re an executive, entrepreneur, professional, or high-achieving individual who is:
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Struggling with high-pressure decision-making, leadership responsibilities, or navigating major career transitions
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Held back by workaholism, perfectionism, or imposter syndrome
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Ready to retrain your mindset for resilience, confidence, and peak performance
Then my intensive, science-backed coaching sessions will give you the strategies, insights, and tools to take control of your thought patterns, shift your trajectory, and create meaningful, measurable success.
If you’re serious about deep transformation and strategic personal growth, let’s talk.
This isn’t just coaching—it’s a neuroscience-based transformation process designed to deliver results that last.
From Performance to Mindset Mastery
My Life Experience & Why This Work Matters
Beyond academic credentials and professional training, I’ve experienced firsthand how mindset, perception, and behaviour shape success, resilience, and overall well-being. These lived experiences allow me to connect deeply with my clients and help them navigate change with confidence and clarity.
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Elite athletic training – As a junior national and university rower, I developed the mental discipline and focus required for high performance—skills I now help my clients apply in business and life.
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Two decades in elite education – I taught in some of the most prestigious academic institutions, where I developed advanced techniques in optimizing learning, cognitive restructuring, and sustainable behaviour change.
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International perspective – Having lived and worked in multiple countries, I’ve adapted to diverse professional cultures and high-pressure environments, refining my ability to guide others through complex transitions.
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Real-world transformation – Like many of my clients, I’ve faced career transitions, professional reinvention, and the emotional demands of high-achieving roles. This work is personal as well as professional—and that’s why it matters.
Early years
My Background and Expertise
Many assume I hold a medical or clinical psychology degree—but my background is academic, scientific, and interdisciplinary. This gives me a unique lens for high-performance mindset coaching, allowing me to bridge cognitive science, emotional intelligence, and practical transformation.
With a PhD in cognitive and linguistic frameworks, postgraduate training in applied neuroscience and behavioral psychology, and expertise in contemplative science and high-performance mindfulness, I combine scientific insight with actionable techniques. My two decades in elite education further sharpened my ability to structure learning, optimize mindset development, and guide transformational growth for professionals across industries.
Discovering potential
It wasn’t until I completed my PhD in English Literature at the University of Birmingham, taught in British secondary schools, and later pursued postgraduate studies in Applied Neuroscience at the Institute of Psychiatry, Psychology & Neuroscience at King’s College London that I fully recognized the power of integrating these disciplines.
This unique combination of cognitive science, education, and reflective practice revealed a transformative framework for personal development—where mindset, language, and neuroscience converge to unlock human potential.
My Journey: From Elite Athletics to High-Performance Mindset Coaching
My journey into high-performance mindset coaching began in diverse—and sometimes unexpected—places. From competitive athletics to elite academic environments, I’ve spent my life exploring what drives human potential. These experiences shaped my deep commitment to helping others perform at their highest level—not just professionally, but emotionally, cognitively, and spiritually. Along the way, I discovered that true transformation isn’t about pushing harder; it’s about rewiring the mind, mastering your narrative, and aligning your internal world with the results you want to create.
If you’d like to learn more about my journey or explore how we could work together, I’d love to hear from you. Feel free to reach out—I offer a free strategy call to help you take the first step toward lasting change.
My Approach Is Distinct from Traditional Life Coaching
While many life coaches focus on general motivation and surface-level goal setting, my method goes deeper. I use evidence-based strategies from neuroscience and cognitive psychology, paired with advanced NLP and creative thinking techniques, to create lasting, sustainable transformation at both the conscious and subconscious levels.
Here’s what sets my high-performance mindset coaching apart:
4. Lifelong Self-Development, Long-Term Success
Many coaching programs focus on short-term wins—quick bursts of motivation or temporary fixes that don’t last.
My approach is built for sustained transformation. I help you perform at your best not just today, but for the long haul, by equipping you with mental frameworks for reflection, self-assessment, and continuous growth. Even after our work together ends, you’ll have the tools to maintain momentum and thrive independently.
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Sustainable Practices – Develop daily routines that enhance focus, reduce stress, and build emotional resilience—habits that support consistent, long-term performance.
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High-Performance Mindset – Learn how to cultivate curiosity, maintain focused attention, and build purpose-driven motivation that embraces challenges, overcomes setbacks, and transforms mistakes into opportunities for growth.
3. Bespoke Care
I believe in customised an intensive therapy and coaching. My 120-minute deep-dive intensives allow you to make more progress in a single session than in months of standard coaching.
Every session is planned with you in mind—personalized to your story, goals, and challenges. Whether you’re aiming to excel in your career, enhance athletic performance, or strengthen mental and emotional resilience, our work together is tailored to your specific needs.
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Practical, Actionable Change – We don’t just talk about what needs to change—we implement measurable shifts in how you think, act, and perform.
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Strategic Action Plans – You’ll receive a structured, personalized roadmap to help you meet your goals with clarity and momentum.
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Ongoing Support – I’m committed to your long-term success. You’ll leave each session with actionable practices and protocols for self-assessment, reflection, and growth—skills you’ll take with you into every area of life.
2. Integrative Problem-Solving
At John Tepe High Performance Mindset Coaching and Therapy, I offer:
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Deep Transformational Work – Using advanced NLP visualization, expressive journaling, and behavior mapping, I help clients reshape thought patterns and rewire their brains for high-performance success.
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Subconscious Reprogramming – Challenges like procrastination, imposter syndrome, and career anxiety are often rooted in unconscious habits. My science-based mindset techniques help clients break free from self-sabotaging patterns.
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Intensive, Results-Oriented Sessions – My 120-minute deep-dive intensives are designed to create breakthroughs—offering the clarity and momentum that typically takes months in standard coaching.
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A Fully Personalized Approach – No two clients are the same. Every session is tailored using neuroscience, high-performance psychology, and mindfulness to align with your unique mindset, goals, and growth path.
1. The Science of Real Change
My methods are rooted in applied neuroscience and informed by the latest research in behavior change, memory, emotional regulation, and subconscious reprogramming. This isn’t surface-level coaching—it’s a structured, science-based approach designed to create measurable transformation and lasting results.
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Judson Brewer, MD, PhD – Neuroscientist specializing in habit formation and anxiety management. His work on behavior mapping and mindfulness supports clients in overcoming self-sabotage and building powerful new routines.
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David Spiegel, MD – Stanford psychiatrist and clinical hypnosis expert. His research into subconscious reprogramming, performance enhancement, and stress reduction shapes my advanced NLP and hypnosis methods.
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James Pennebaker, PhD – Pioneer in expressive writing for trauma recovery and emotional processing. His findings help guide my journaling protocols to increase self-awareness and emotional fluency.
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Charan Ranganath, PhD – Cognitive neuroscientist specializing in memory and time perception. His insights inform my timeline-based therapeutic work to help clients reframe the past and visualize successful futures.
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Lisa Miller, PhD – Expert in the neuroscience of spirituality. Her research supports my work with clients who want to deepen purpose, resilience, and clarity through introspective and spiritually integrated approaches.
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Ethan Kross, PhD – Psychologist and neuroscientist at the University of Michigan, known for his research on self-talk, emotional regulation, and the inner voice. His latest book, Shift, explores how we can use the mind’s internal dialogue to gain clarity, reduce stress, and improve performance. His work informs my use of NLP, journaling, and mindfulness techniques to help clients quiet negative thought loops and cultivate focused, empowering self-talk.
By combining this research with proven therapeutic and coaching techniques, I help my clients create deep, sustainable change—not just short bursts of motivation.
Credentials & Experience
I bring a uniquely integrated approach to mindset transformation, combining expertise in neuroscience, psychology, NLP, and performance coaching. My qualifications equip me to guide high-achieving professionals, executives, and entrepreneurs through breakthrough moments, career transitions, and peak performance challenges.
With a strong academic foundation and nearly two decades of experience in elite education and high-performance environments, I offer a science-backed blend of cognitive psychology, behavioral strategy, and coaching methodology to help professionals unlock their full potential.
Academic Background
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BA, University of Pennsylvania
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PhD, University of Birmingham
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PGDip, Institute of Psychiatry, Psychology & Neuroscience, King’s College London
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PGDip, Buddhist Studies (Nalanda Diploma Course, Tibet House – Office of H.H. the Dalai Lama)
Professional Qualifications
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Master Practitioner of NLP
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Certified NLP Coach & Practitioner
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Fully Qualified Teacher (Formerly in Outstanding UK Secondary Schools & Sixth Forms)
Ongoing Professional Development
• Level 5 Diploma in Clinical Hypnotherapy and Cognitive Behavioural Therapy (in progress)
Why choose John Tepe?
Choosing the right coach or therapist can be the turning point in your professional and personal growth. My work is designed for ambitious individuals who are ready for deep, lasting change—not surface-level advice.
What sets me apart is my ability to translate science into strategy. With a background that spans neuroscience, psychology, and NLP, I specialize in helping high-achieving professionals, entrepreneurs, and executives reprogram limiting beliefs, build mental resilience, and take focused, strategic action toward their goals.
Before fully transitioning into high-performance mindset coaching, I spent nearly two decades in elite academic institutions, refining my expertise in cognitive development, behavioural psychology, and advanced learning techniques. Teaching at the highest level required me to master the science of how individuals absorb information, change behaviours, and unlock their full potential.
Coaching is the natural evolution of this skill set. I apply my deep understanding of how the mind works—consciously and subconsciously—to help clients break through limitations, rewire unhelpful patterns, and achieve extraordinary results in high-pressure environments.
Whether you’re navigating a leadership role, preparing for a major transition, or seeking to optimize performance across all areas of life, my integrated, science-backed approach is designed to empower you with practical tools and measurable outcomes.
This isn’t just coaching. This is neuroscience-informed transformation tailored to your goals.